Thursday, July 10, 2008

Big Bear, Big People

I'd like to take the time to elaborate on my trip to Big Bear for the 4th of July weekend. While it was fun, like REALLY fun, it was a definite eye opener to the problem of obesity in America. I forget how sheltered I am from really seeing the obesity epidemic in the USA. I live in Los Angeles, a very vain city...and honestly, I don't necessarily think that's a problem until you get into the issue of plastic surgery, botox, etc. But as far as health - everyone wants to look and feel beautiful here. The health food market is huge in most major cities, but especially Los Angeles; doesn't mean everyone eats really well, but they're more educated and more willing to make the changes to their diet than most other places in the country. It's so much easier to make those changes when more options are made available - - there is more variety of health food restaurants and markets than say Nebraska. It really makes me want to ask health food gurus like David Wolfe or Matt Amsden (who started Rawvolution), etc.: Why the hell would you open up yet another health food restaurant on the same street (Main Street in Santa Monica) as 50 other health food restaurants and markets??? Why would you keep health food so concentrated in one area where health food is already so freaking prevalent?? Yeah sure, the market for health food is huge in Santa Monica and there's money to be made there, but if you're so concerned with everyone's health, why exclude areas outside of Los Angeles that are far more needy for that sort of thing??

Going to Big Bear had a large impact on me and I have a mission to help these people - - but what do you do to educate and get people interested in their own health and get them off their addiction to sugar, processed foods, fast foods, etc.? I think the key is showing them how good one can feel when one takes care of themself. The majority of the country is like Big Bear, not Los Angeles. That's a lot of area to cover and I promise to make it my mission to red flag those places and help make changes. Can you imagine an Rawvolution in Compton? DREAM BIG!

1 comment:

Anonymous said...

Dear Mother Health,

To answer your question; (Why the hell would you open up yet another health food restaurant on the same street (Main Street in Santa Monica) as 50 other health food restaurants and markets???); I offer the following.
Popular movements and trends of any kind (but especially healthy ones); begin in big cities and then in time, by virtue of having gained momentum in these concentrated areas, grow popular enough to expand into smaller markets.
The nations first major concentrations of raw food restaurants have as you point out, have been in major cities (New York, Los Angeles). Recently however, the movement has grown to the degree (thanks in part to NY and LA), that raw restaurants can survive in smaller cities such St. Augustine, FL and Sedona, AZ etc.
It is not greed that motivates starting in major cities but common sense. If we were to have opened a raw food restaurant in Nebraska (to use your example), the year we opened in Santa Monica (2006), we would have been forced to close our doors shortly after. Truly it's a matter of not putting the cart before the horse. With demand, will come availability but not before.
To be precise, there are not 50 other health food restaurants and markets on Main Street but just one other.

Sincerely,

Matt Amsden, RAWvolution

P.S. We also opened in Santa Monica because it's where we live.